KeyStone + SkyFrame
KeyStone had built a strong reputation supplying premium porcelain and natural stone products, but their visual identity no longer reflected the quality, precision, or architectural credibility behind the business. As they prepared to launch SkyFrame (a new rooftop support system brand sitting under the KeyStone umbrella) the challenge became larger than a simple rebrand. The business needed a connected identity system that could position both brands within a more premium, specification-led market while differentiating them from the overly industrial and visually repetitive competitors dominating the sector.
The rebrand focused on creating a modern architectural identity built around structure, modularity, and engineered precision. A custom geometric logo system was developed to subtly form a “K” while also reflecting tiled layouts, rooftop frameworks, and modular construction systems. The SkyFrame identity evolved directly from the KeyStone mark, creating a cohesive ecosystem between surface and structure. Together, the new identity positions KeyStone and SkyFrame as modern, dependable, and design-conscious brands, helping them stand apart from copycats.
“We’ve partnered with Vickie on several branding projects now, and she has been outstanding every time. She’s easy to collaborate with, brings strong creative insight, and delivers a polished final product that elevates our brand. I wouldn’t hesitate to recommend her and look forward to working with her again in the future.”
— RORY SMITH, HEAD OF SALES AND BUSINESS GROWTHBranding is a way of identifying your business. It is how your customers recognise your company. At Design Some Moore, we promise to make the design journey as stress free and enjoyable as possible.
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